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Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
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Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-


Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
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Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management-french-


Research papers

The Daphne language and its use in market studies (French)

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968
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Citation

Letellier and Mathelot (1968a, June 15). The Daphne language and its use in market studies (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-daphne-language-and-its-use-in-market-studies-french-


Research papers

Philip Morris uses research based sales promotion (French)

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
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Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-


Research papers

Practical experiences in using a high speed computer (French)

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer-french-


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries-french-


Research papers

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
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Citation

Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/search-for-potential-clients-french-


Research papers

Decision behaviour by supermarket shoppers (French)

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
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Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers-french-


Research papers

Infrastructure for the collection of data without coding (French)

The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the...

Catalogue: ESOMAR Congress 1968
Author: Theodore Tatarczuk
June 15, 1968
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Citation

Tatarczuk, T. (1968a, June 15). Infrastructure for the collection of data without coding (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/infrastructure-for-the-collection-of-data-without-coding-french-